We live in a world where apps and games are abundant. It’s difficult for a developer to differentiate his game and persuade potential consumers to download it. Unless you’re John Hanke, of course (the designer of Pokemon Go, for those of you who have been cut off from the rest of the world for the past several months), you’ll need a strategy and some substantial measures to make your goal a reality.
Make Your ASO Perfect
The technique of optimizing a mobile app in order to improve its search rank in app stores is known as app store optimization (ASO). ASO Services in India is not simple; it necessitates a significant amount of time, effort, and ingenuity. However, because it is the primary way for app discovery, it will pay off in the end.
- Start with Keyword, Category, and Competitive Analysis
The importance of keywords cannot be overstated. To locate the proper terms, you can use programs like SearchMan. The idea is to always be aware of your intended audience.
- Optimize App Title and App Description
Consider the terms you’d use to look for a game that’s similar to yours. You can use them in the title and description as well. Make sure you pick a good app title straight soon because it will be difficult to change it later if word gets out.
- Optimize Visuals (Screenshots, App Icon, Preview Video)
Nobody will want to download your software if the screenshots are blurry and the video is unclear. The assets you put in app stores are the first thing your users see. It is critical to establish a strong first impression at all times. Because it will be the first thing people see when they turn on their device, choose a beautiful app icon.
- Localize Your App If Needed
It’s critical to give every user the opportunity to use your software to its full potential. Analyze your data and select the most important nations for your game to be localized in. Here’s an article that will help you decide if you require localization and how to go about doing it.
- A/B tests your app and keeps it updated on a regular basis.
Aside from the various strategies for making your app visible, testing your app and constantly trying to enhance it is an important step toward your success. Spot the Difference With Friends! is a fascinating case study in which A/B testing raised in-app purchase conversion by 124 percent.
The second thing is to take into account your users’ ratings and feedback and to update your app on a frequent basis. It is critical for both the acquisition and retention of users.
These are the things you should think about when using the ASO compass. It’s no surprise that you require additional information. For anyone interested in learning more about App Store Optimization, here is an infographic.
Build A Social Community
We used to live in a community, but now we live in an online community. Nowadays, shared media via social networks has replaced word of mouth. You do not exist as a game developer if you are not involved in game player communities, but it is a good opportunity to promote your apps.
- Use Social Media Install Ads
For marketers with a sufficient budget, Social Media Install Ads are a viable option for achieving quick results. CPM (cost-per-mile), CPC (cost-per-click), CPI (cost-per-install), and CPA are some of the most prevalent ad formats (cost-per-action).
To construct your mobile game app install ad, Facebook and Instagram offer a fantastic targeting dashboard.
The following are some of the foundations of a successful Facebook mobile app install ad:
1- Create a segment to target the right audience.
2- Focus on the benefit you provide rather than the features of your app.
3- Make use of statistics and numbers.
4- Select the Most Effective CTA for Your Ad
5- Include a mobile device in your images.
Learn about all 9 pillars of a successful Facebook ad, as well as recommended practices for each, in this post.
Install advertising on Instagram and Twitter might also help you improve your downloads.
- Post on Related Facebook & LinkedIn Groups
Social media platforms are an excellent way to promote your game, particularly if you are on a tight budget. Facebook is the most popular social networking site on the planet, and it has the advantage of providing a single platform for all types of users. LinkedIn is a professional network where all of your domain’s key players can see your work.
Find the most relevant Facebook and LinkedIn groups and participate in them on a regular basis.. However, be cautious about the frequency. Don’t annoy folks by overdoing it. And engage with them through their own posts to boost the likelihood of your posts being seen.
- Offer Incentives
Giving your social connections little incentives to promote your app is an easy approach to convince them to do so, but keep in mind that the quality of your game is the most important element. Otherwise, it will be ineffective in the long run. To get their attention, you can give them credits or other in-app goodies.
- Post Regularly
It’s simple to join a social group. However, you can’t just make an account and then forget about it until you have a decent game to show. In order to achieve the results you desire, you must have a strong presence in those groups. When other users have something interesting to say, try to engage with them and promote their apps if you think they are useful and fantastic. They’ll notice in the end, and they’ll reciprocate by doing the same for you.
Keeping track of social media accounts is a difficult task. You must be cautious about what you share when you share it, and with whom you share it. It’s important to remember that you can’t only talk about yourself or your app. You should provide relevant information that helps your potential consumer solve an issue. You should also post stuff that evokes emotions such as joy, thrill, and sentiment.
We all follow word of mouth, even if we don’t like to admit it. It’s in our blood. That is why you must pay close attention to your ratings.
Use a Review Plugin
Using a review plugin is a good way to acquire a quick review. But be careful not to use it too quickly, because asking people to review your app right after they download it can irritate them. To begin, demonstrate how fantastic your game is.
Incentivize Users to Review
Giving your consumers bonuses inside the game to score your app is a good way to increase your reviews
Use Review Platforms
You can send emails to app review websites or Youtube channels. If you can’t discover their email address, you can reach out to them via social media, but make sure you send them a compelling message so they will read it.
There are also platforms, such as Touch Arcade Forum, where a contest can be held to obtain reviews.
Make use of content marketing.
Taking advantage of the internet area is a low-cost way to spread the news about your new fantastic game. The following are some of your options.
- Forums and social media sites are good places to start.
It takes some time, but it’s a good approach to enlist the help of the entire community in your efforts to boost the popularity of your Android game. The need is that you provide high-quality content and make people feel like they’re a part of something big. Interacting with your community is the primary purpose. You will be rejected if you simply come in and market your game on sites such as Product Hunt, Quora, and Reddit on a regular basis.
- Create a blog and update it on a regular basis.
It’s simple to start a blog, but you must optimize your website for search engines. Make a terrific article on your game and give your audience some insight into it. However, don’t simply update your blog when you have a new game to show. Make an effort to update on a regular basis and to come up with new and intriguing themes on a frequent basis.
- Allow Your Posts to Reach a Target Audience by Using Native Advertising
Native ads are sponsored advertisements that are so closely related to the content that they appear to belong there. Another strategy to get your game in front of your users is to use this method. You can use native advertising solutions to promote your app and its fantastic content.
When developers post an app to an app store, their primary goal is to get a large number of downloads. To reach that goal, you will need to dedicate enough time and effort to improving ASO and analyzing the most pertinent data. You will also need to participate in groups and forums to help spread the word about your game. You can increase the number of reviews and use adverts to make your software sparkle in front of people if you have some money.
If you follow the steps above and focus on the app’s quality, your app will not be lost in the vast sea of app stores. Contact Devicecure IT Solutions for more information, an ASO Company in Jaipur.